Back To Bed Grand Opening – Evanston IL Mattress Store

Back To Bed Opens 50th Mattress Store  in Evanston IL, Attributes Success To Listening To Clients

In 2001 Back To Bed opened its first location in Geneva Illinois as a one-store operation, but quickly grew to a handful of locations. Now Back To Bed has opened its 50th Chicago-land store at 1710 Sherman Ave in Evanston IL. Principle Glenn Haneberg attributes the company’s success to the consultative and relaxed shopping experience.

Glenn Haneberg knew there had to be a better way. Back in 1990, when he started in the mattress business working as a salesman, mattresses were being sold as commodities. In those days, the primary emphasis was on pointing out the latest and greatest features instead of trying to determine what would ultimately provide the customer with a better night’s sleep. As Haneberg recalls, “When other salesmen were talking about how many coils a mattress had, I saw an opportunity to relate to the customer in a different way. By first finding out their needs and problems, I was able to sell mattresses as products that were genuinely health-oriented and could have a positive impact on so many important facets of a person’s life. It made all the difference in the world.” Haneberg later applied this consultative approach at Back To Bed stores with good results.

Back To Bed’s company slogan is ‘Make Yourself Comfortable!’. With an array of comfortable mattresses, massage chairs, and zero-gravity recliners it isn’t difficult to tell why.  Veteran salesperson & Chicago Area Manager Kip Wilkinson from the Chicago IL South Loop Mattress Store Location explains, “Back To Bed is best known for helping people find good sleep, at a price they can afford, in a pressure-free environment. Nothing beats a good night’s sleep and that’s what we’re here to help you find.”

Starting with one mattress store in Geneva, Illinois in 2001, Back To Bed has quickly grown to 50 stores throughout the Chicago area that are independently owned and operated by Glenn Haneberg and his business partner Vito Favia. Both born and raised in Chicago, they understand the nuances of the Chicago-land marketplace and are the perfect complement to each other: Haneberg knows what it takes to sell mattresses, while Favia is the company’s financial expert. He worked as a CPA, with a background in both accounting and managing acquisitions in other industries, before teaming with Haneberg. That explains another reason for Back To Bed’s explosive growth; they were able to successfully acquire locations from a number of Chicago’s notable mattress retailers, including The Bed Shop, Mattress Giant and Bed Town.

Despite the added competition in the Chicago area mattress marketplace co-owner Vito Favia is confident in the future growth of this locally owned and operated company, “We do plan on making a big push in 2014. We have some added competition from out-of-towners, but we are planning on opening new stores and continuing the company’s healthy growth.”

Here’s to the 1000’s of happy customers that helped make Back To Bed a leader in the mattress industry! Thank you!

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miForma Mattress Reviews

miForma reviews

Back To Bed customers have been overjoyed by the miForma product which has been one of the leading brands at Back To Bed for more than 4 years. Below are several miforma reviews from our clients. We’ve seen a wonderful response because of two very important reasons:
1.) miForma mattresses are very comfortable to sleep on and often relieve back pain.
2.) miForma mattresses are very durable and keep their same feel longer than conventional mattresses.

What are miForma mattresses?
miForma are highly breathable, cool, and durable gel-based memory foam mattresses with supportive layers for advanced body contouring and pressure-relief. They also have several eco-friendly design elements.

miForma mattress customer reviews:

Thank you Kanton Williams! My wife and I bought a miForma mattress from your DeKalb store 15 months ago. We love our bed today just as much as our first night. Also, thanks for not being just another ;( mattress store!
James K.


We Love Our New miForma!
We want to Thank Jim for all his help in making it possible to purchase our new King size bed. The price was unbeatable. We love our new bed, King eco-refresh MIFORMA mattress is amazing.

Thank you!
The Rivera’s


I finally sleep through the night and wake up pain free!
John O. from Back To Bed in Naperville was absolutely wonderful in helping us find a new bed. We chose the miForma and I finally sleep through the night and wake up pain free!!! Thanks so much for all your help John!
Grace & Ron P.


I am writing to “pay a compliment.”

Last weekend, we made our first-time purchase at your Racine location. “BEST DECISION IN YEARS” would describe our satisfaction with both the mattress quality and the actual buying experience. The manager has a natural and non-pressure sales style that enhances the customer’s ability to MAKE A CORRECT DECISION in mattress-buying options!!! He encouraged us to come back as often as we’d like and try out the three favorite mattresses. We are glad we did! We ended up with a great MiForma Relieve mattress and are thrilled with it. It’s wonderful to have had the four best nights of restful sleep in over three months!

We are coming in to buy a second mattress for our daughter next week and have referred him and you to at least 10 people in the Milwaukee area!!!
Cheryl A.


Looking for a new fabulous bed? Considering a foam mattress is a must. I HIGHLY recommend MiForma foam bed. Purchased from Back-To-Bed from John Ohaver = The Best. So comfortable, so much better for dust mite allergies and so “green”! I will never go back to a spring mattress again. John gives exceptional service, is highly knowledgeable, and has great deals! He made my bed shopping experience a breeze!
C Z.


More refreshed than we have been in some time!
We needed a new mattress, since the very expensive Englander King size we bought 7 years ago was just not giving good support anymore. Brad, the store manager greeted us while he was attending to other customers, and made his way over to us shortly.

Brad showed my Wife and I some Tempur-Pedic, Beautyrest, and MiForma models based upon our preferences, and in no time we settled on a MiForma foam mattress and Tempur-Pedic pillows.

Delivery was scheduled for the following weekend and the delivery was within the window we requested. The Delivery crew set the new mattress and box springs in place quickly and removed the old set.

It took a few days for us to get acclimated to a mattress with support, but we both are waking up without sore backs and more refreshed than we have in some time.

I highly recommend this store and Brad for your mattress needs.

Mark N.


I can’t remember a time when I was more satisfied with both a product and the service
I was recently in the market for a new mattress set and came across this Back to Bed on 2000 N. Clybourn. I can’t remember a time when I was more satisfied with both a product and the service I received. Jason the store manager was very friendly, helpful, and knowledgeable. He gave me honest advice, a great price, and really helped me to find the perfect mattress. I bought one of their Miforma memory foam mattresses. Its fantastic! I would recommend it to anyone looking for a memory foam mattress or even if your not. I would definitely recommend stopping at this store before you shop anywhere else. This is the first time I’ve written an on line comment about anything before, but i took the time to do it because the experience was that good. Shop Here!
Jared H.


No More Sleepless Nights!
I wanted to leave a testimonial for your web page because we had such a good experience in purchasing a mattress at the Kenosha location. We came into the store thinking we would be interested in a Tempurpedic product but not quite sure what we wanted to do. After about an hour Derek had narrowed down our choices and I kept going back to the Miforma soy mattress for many reasons.

We left that day without purchasing and did some more online searches – one of the reasons I wanted to write this review – was so others will be able to read positive feedback for this product. All of the reviews I found on line were positive and those customers recommended the mattress to their friends and family members. Well that was good enough for me – we took a leap of faith and decided on the more reasonably priced mattress – the Miforma is just what the doctor ordered.

We’ve had the bed now for 12 weeks and we are sleeping right through the alarm – no more sleepless nights tossing and turning. We are very happy with the product, the service and the good information that Derek provided. We would highly recommend. The most expensive isn’t always for everyone. Thanks Back To Bed for a great experience – we’ll definitely pass on the recommendation to shop with you and to look at this high end memory foam made “green”.
Lynn W.


THEE place to buy a mattress!🙂
This is THEE place to buy a mattress! I shopped around for about a week, pricing and trying to get an idea of what I should get. I had just about gave up figuring it was all pretty much the same stuff everywhere. Heck, half the time I didn’t know if I was buying a mattress or used car!

When I came into Back to Bed first thing I noticed was the store was neat and uncluttered. The person who helped me was Ron Bice, the store manager. He was very knowledgable about all the products and wasn’t pushy. I ended up with a MiForma Eco-friendly bed. I love the bed and the service was top notch! I highly recommened this place if your in need of a new mattress!
Melissa B.


Just purchased a middle of the line MiForma memory foam mattress and foundation. Top notch service, no pressure and endless product knowledge exhibited by our salesman (store manager, I forgot his name).

My first few nights on the new mattress have been exactly as described by the salesman. Great product. Great service. Reasonable pricing. I’ve been won over and will refer my friends and family without hesitation.
Tim B.

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2012 Juvenile Diabetes Research Foundation Charitable Fundraiser

We are matching dollar for dollar each donation made at our store locations throughout the Greater Chicago-land area.

Ends October 14th 2012!

For the last 5 years Back To Bed has donated 10′s  of thousands of dollars to JDRF Illinois.  This year we’re committed to the most ever with online advertising and social media.

To become a part of the cure for Type 1 Diabetes or to learn more about JDRF please visit our JDRF Charity Fundraiser page.

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What did Sir Lancelot wear to bed?

A Knight Gown

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Mattress Firmness Guide

Mattress firmness should not be confused with support.  An extra firm mattress and very soft pillow top mattress can both offer excellent support for proper body alignment and a quality night’s sleep, but their initial feel is different.  Mattress firmness refers to the initial feel of a mattress, however there are many names associated with mattresses based on their upholstery styles and firmness. This firmness guide is meant to clarify some of the labeling, but it is very important to try the mattress before purchasing. For the most satisfaction and the best night’s sleep it’s important to find the right mattress.  That involves lying on a mattress in-store to test it’s firmness and comfort level. Don’t make the mistake of purchasing based on the label without knowing if it’s comfortable for you!

Extra Firm and Ultra Firm Mattresses – A firm coil system with compressed, firm upholstery layers.  Extra Firm could be a good choice for sleepers that often lie on their back, but side sleepers should think twice before choosing an Extra Firm mattress. Sleeping with your shoulder or arm in-between your body on an extra firm mattress can reduce circulation and cause a limb to go numb inhibiting a good night’s sleep. Extra, Extra Firm mattresses usually increase the rigidity of the coil system even further.

Simmons Beautyrest Extra Firm

The Stonemont - A Simmons Beautyrest Extra Firm Mattress

Firm Mattresses – There are a variety of sub-types of firm mattresses that describe an “in-between” firm and soft mattress.  However, a regular firm mattress usually has a thin upholstery layer of soft foam that softens the top of the mattress while the remaining upholstery is firmer foam to give the mattress a very solid, firm comfort-feel. This could be a good choice for those that sleep primarily on their back, as well as primarily stomach sleepers. Side sleepers should try a slightly softer mattress firm to make sure before purchasing a firm mattress.

Simmons Firm Mattress

The Evesham - A Simmons BeautySleep Firm Mattress

Plush Firms, Cushion Firms and Luxury Firm mattresses – Whatever the name, these are all in-between firm and soft.  This is often a mattress that couples with differing comfort preference can compromise on.  It has soft enough upholstery to provide a comfortable sleeping surface for stomach, back, and side sleepers, without causing issues with numbness or lack of circulation.

Simmons Beautyrest Plush Firm

The Regency - A Beautyrest Elite Plush Firm Mattress featuring the Even-Loft design with flexible cover to optimize the pressure relieving materials beneath it.

Plush Mattresses – These are soft mattresses with thicker upholstery layers for a softer initial feel to the mattress.  Great for side sleepers and back sleepers.  Stomach sleepers should avoid mattresses with thicker comfort layers to allow for proper spinal alignment, but many plush mattresses are not too thick.

It’s also important to know what is in a soft, plush mattress.  Many companies will produce mattresses with a ‘false loft’.  Meaning they increase the thickness of the comfort layer with poor quality foams to provide a soft feel without the needed durability and support. Back To Bed provides mattresses with no filler foams, convoluted foams, and we hand-pick materials that have proven to be durable.

Simmons Plush Mattress

The Vision - A Simmons BeautySleep Plush Mattress

Pillow Tops, Euro Tops, Plush Pillow Tops and Ultra Plush Mattresses – These mattresses can vary greatly in firmness. These are usually the softest variety of mattresses with thick upholstery layers of softer materials, but the firmness of the foam inside will vary greatly.  Euro tops are have a distinguishable top, but it is not stitched separately for a sleeker look, while pillow tops have a separately stitched top layer.  Ultra Plush is like a plush, but with a much thicker upholstery layering making it look more like a pillow top.

Again, it is very important to know what is in these mattresses.  Many companies will produce mattresses with a false loft that increases it’s thickness, but not it’s quality level. Back To Bed provides mattresses with no filler foams, convoluted foams, and we hand-pick materials that have proven to be durable.

Simmons Beautyrest Euro Top

The St Andrew - A Simmons Beautyrest Euro Top Mattress

Simmons Beautyrest PillowTop

The St Thomas - A Simmons Beautyrest PillowTop Mattress

Simmons Beautyrest Plush Pillow Top Mattress

The Olympic - Plush Pillow Top, Firm Pillow Top, or Dual Comfort. A Beautyrest Elite Memory Foam mattress with an even-loft elastic cover design for optimal comfort performance and a solid coil system

At www.backtobed.com you can shop by Firm Mattress, Plush Mattress, and Pillow Top Mattress. Please browse our selection of quality products.  We highly encourage you to try before you buy!

Back To Bed: Make Yourself Comfortable!

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Thank you and Happy New Year

This new year at Back To Bed we celebrate another year of better sleep and another year providing employment for hundreds of people allowing them to support many families in the Chicago-land area and elsewhere. Thank You to all of our potential clients and past clients, thank you to all of our employees, and thank you to all of our vendors and all of the people that allowed Back To Bed to successfully assist clients with their needs for a better night’s sleep.

Thank you!

www.backtobed.com

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Juvenile Diabetes Research Fund Charity Fundraiser

We are matching dollar for dollar each donation made at our store locations throughout the Greater Chicago-land area.

For the last 4 years Back To Bed has donated 10’s  of thousands of dollars to JDRF Illinois.  This year our goal is to donate more money to this deserving research fund than ever before.

To become a part of the cure for Type 1 Diabetes or to learn more about JDRF please visit our JDRF Charity Fundraiser page.

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